Privacy Policy

Your privacy is important to us. This Privacy Policy explains how Evansville Dermatology collects, uses, and protects your personal information when you visit our website or interact with our practice.

Effective Date: September 2026

Introduction

Evansville Dermatology — Advanced Dermatology & Aesthetic Medicine ("we," "us," or "our") is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website (evansvilledermatology.com) and interact with our practice.

This Privacy Policy is separate from our HIPAA Notice of Privacy Practices, which describes how we may use and disclose your protected health information and is available upon request or at our office.

1. Information We Collect

1.1 Personal Information

We may collect personally identifiable information that you voluntarily provide, including:

Name
Date of birth
Phone number
Email address
Mailing address
Health-related information provided through online forms or appointment requests

1.2 Automatically Collected Information

When you visit our website, we may collect:

IP address
Browser type
Operating system
Device information
Pages viewed and usage data

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and analyze site traffic. You can manage cookies through your browser settings, though some features may not function properly if disabled.

2. How We Use Your Information

We use your information to:

Schedule and manage appointments
Provide dermatology and aesthetic services
Respond to your inquiries and provide support
Communicate with you (including SMS/MMS and email with consent)
Send appointment reminders, updates, or promotions (with consent)
Improve the content and functionality of our website
Comply with legal and regulatory obligations, including HIPAA

3. HIPAA: Use and Disclosure of Protected Health Information (PHI)

As a healthcare practice, we are subject to the Health Insurance Portability and Accountability Act (HIPAA). We may use and disclose your Protected Health Information (PHI) as permitted under HIPAA for:

Treatment: Providing and coordinating your care
Payment: Billing and insurance processing
Healthcare Operations: Administrative and quality improvement activities

We may also disclose PHI when required by law, for public health activities, to avert serious threats to health or safety, or for law enforcement or government requests as permitted. All PHI is handled in accordance with our HIPAA Notice of Privacy Practices.

4. How We Share Your Information

We may share your information:

With healthcare providers involved in your care
With business associates who support our operations (e.g., billing and scheduling systems), under strict confidentiality agreements
To comply with legal obligations
To protect our rights and safety
With your consent

We do not sell, trade, or rent your personal information to third parties.

5. Your Privacy Rights

Depending on applicable law, you have the right to:

Access and obtain a copy of the personal information we hold about you
Request corrections to inaccurate information
Request restrictions on certain uses or disclosures
Request confidential communications
Request deletion of your personal data, subject to legal obligations

To exercise these rights, contact us using the information below.

6. Your Privacy Choices

6.1 SMS/MMS Opt-Out

Reply STOP to opt out of text messages or HELP for assistance. See our Text and Email Communications Policy (Section 9) for full details.

6.2 Cookies

Disable cookies via your browser settings (may affect functionality).

6.3 Access, Update, or Delete

7. Security of Your Information

We implement administrative, technical, and physical safeguards to protect your information. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

9. Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect their personal information. If you believe a child has provided us with personal information, please contact us so we may delete it.

10. Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be posted on our website with a revised effective date. We encourage you to review it regularly.

11. Text and Email Communications Policy

Evansville Dermatology — Advanced Dermatology & Aesthetic Medicine

This section covers healthcare-related texts and emails and promotional offers, consistent with your Consent to Receive Email and Text Communications form or another valid opt-in.

11.1 Types of communications

Depending on the consent you provide, we may contact you at your supplied mobile number and/or email address about:

Appointment reminders and scheduling updates
Billing or insurance questions
Office news, health tips, and limited service announcements
Promotional offers, including specials, discounts, and announcements about Evansville Dermatology services

11.2 Your consent and choices

We send communications within the scope of your recorded consent and applicable requirements. Providing contact details or visiting this website does not, by itself, enroll you in promotional messaging. Where additional consent is required for automated advertising texts, we obtain it before sending those messages. This policy does not expand a consent you previously signed.

Promotional messaging is voluntary and is not a condition of purchasing goods or services or receiving treatment. You may decline promotional messages and ask our office about available healthcare communication options. Please provide accurate contact details that you are authorized to use and notify us of changes.

11.3 Frequency and charges

Message frequency varies based on appointments, account activity, office updates, and promotional campaigns. Standard message and data rates may apply. Check your mobile plan for details. Delivery is not guaranteed; carriers are not liable for delayed or undelivered messages.

11.4 Opting out and getting help

Texts: Reply STOP to unsubscribe, or contact our office with your request. We also honor other clear requests to stop messages. You may receive one nonpromotional confirmation. A general STOP request may also stop healthcare-related texts; contact the office to arrange another communication method.

Emails: Use the unsubscribe link in a promotional email or notify the office to stop promotional emails. Essential healthcare or account emails may continue when permitted unless you also request a different communication method. Tell us if you want to stop both texts and emails or all electronic communications.

For help, reply HELP to a text, call 812-901-0826, or email support@evansvilledermatology.com. You do not need to submit a written request to withdraw consent. Opting out of promotional communications will not affect your care.

11.5 Privacy and security

Texts and emails may not be fully secure. Others with access to your device, account, or notifications may see them. We limit health information in ordinary messages and use appropriate channels for sensitive details. Do not send sensitive medical or financial information through ordinary text or email.

We do not sell, rent, or share mobile numbers, text messaging opt-in data, or consent with third parties or affiliates for their marketing or promotional purposes. Providers supporting our communications may process this information only as needed to deliver those services under appropriate confidentiality and security obligations. Communication consent does not waive your privacy rights or replace any separate HIPAA authorization required for a particular use of health information.

11.6 Urgent concerns

Texts and emails are not continuously monitored and must not be used for emergencies. Call 911 for an emergency. For urgent healthcare concerns, call our office directly.

12. Privacy Contact / Privacy Officer

If you have questions, concerns, or wish to file a complaint:

Privacy Officer
Evansville Dermatology — Advanced Dermatology & Aesthetic Medicine
4962 Lincoln Ave, Suite 101
Evansville, Indiana 47715
Phone: 812-901-0826
Email: support@evansvilledermatology.com

You may also file a complaint with the U.S. Department of Health and Human Services (HHS). We will not retaliate against you for filing a complaint.